• 435K€

  Purchase value

• 5.42x

  ROAS

Using a TikTok-first campaign to remove purchase friction and deliver record-breaking growth during Black Week

• +69%

  ROAS

• -39%

  Cost per Acquisition

• 3%

  Uninstall Rate

TikTok enabled Carrefour to significantly improve efficiency through seamless Web-to-App integration

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.

• +247%

  engagement rate

• 107%

  increase in 6s VTR

• +116%

  avg. watch time

MediaMarktSaturn ignites Valentine's Day engagement with Max Pulse, TopView, and Branded Effect on TikTok

• +70M

  Video Views

• 12.1K

  Creator videos

• 2377%

  Increase in trident-related search

#TridentOnTheBeat: Hitting the right notes to drive long-term brand equity.

• 3.9%

  lift in ad recall

• 7.3%

  lift in ad familiarity

• 6.5%

  lift in intent

Driving brand awareness in multiple markets with TikTok’s Branded Missions

• 23.7%

  Ad Recall

• 250K

  Leads

• 227

  Videos Created (UGC)

Celebrating Paleta Payaso’s 50th Anniversary with smiles and a Brand Effect on TikTok

• 12%

  more visits to Outback restaurants

• 115k

  coupons generated in the campaign with TikTok and OOH

• +28pts

  incremental lift in positive brand association

Behind Outback's strategy of combining TikTok and OOH to distribute (real!) coupons

• +4K

  User Generated Content

• 48M

  Views

• +8.5%

  Brand Favourability

When "the Wrong Place" Reaches Young People in the Right Place: Davivienda on TikTok

• 3.2x

  Video views vs. benchmarks

• 7.6x

  Intent to play PUBG Mobile vs. benchmarks

• +15.7%

  App launch activity in ad impressions

PUBG MOBILE outperformed the intent to play benchmark by 7.6x with a ‘Chicken Battle’ event, a school-to-school competition

• 117.2M

  총 조회 수

• 16K

  총 영상 생성 수

• 2.7%

  인게이지먼트

브랜디드 이펙트로 티르티르 쿠션의 다양한 컬러톤 USP를 한눈에 보여주며 성공적인 Go Global 임팩트를 만들어 낸 캠페인

• 4.6%

  favorability lift

• 7.6%

  ad recall lift

• 45%

  higher than benchmark, # of videos played in full

Feel it Now On PlayStation®5: A TikTok-Powered Brand Revolution leveraging full funnel branding solutions